If you want to make money by writing for other people, there's a big roadblock that you're going to face - cheap writers. You'll be faces with writers who seriously under-value their work as well as others who live in countries with much lower cost-of-living. If you want to charge what your writing is worth, you're going to wind up face-to-face with this competition. In this article we're going to discuss a few ways of minimizing this problem.
The key to competing with these cheap writers is selling your clients (and potential clients) on the benefits of working with you. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One effective way of competing is to specialize in particular niches or even on certain topics within that niche. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
You might not be able to use this USP with people who are building a bunch of websites in all different niches, but frankly they're not usually the best clients to target anyway. It's more effective to work with clients who are looking for new content on an ongoing basis, and will continue to return for more once you show them your value.
Another important part of competing with cheaper writers is to have plenty of writing samples available for your potential clients to check out. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
If you've worked with any well-known marketers in the past, that can also add some social proof. If you refer them to a sample of your writing on a well-known blog or website, that's going to work in your favor.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
The key to competing with these cheap writers is selling your clients (and potential clients) on the benefits of working with you. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One effective way of competing is to specialize in particular niches or even on certain topics within that niche. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
You might not be able to use this USP with people who are building a bunch of websites in all different niches, but frankly they're not usually the best clients to target anyway. It's more effective to work with clients who are looking for new content on an ongoing basis, and will continue to return for more once you show them your value.
Another important part of competing with cheaper writers is to have plenty of writing samples available for your potential clients to check out. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
If you've worked with any well-known marketers in the past, that can also add some social proof. If you refer them to a sample of your writing on a well-known blog or website, that's going to work in your favor.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
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Get amazing marketing tips from The Online Marketing Maven Marenda Taylor and It Works Distributor.
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