When you're writing for others, one of the most important sales tools you should be using is some samples of your past work. Potential customers will want to see what type of writing you've done, the topics you've written about and just how good your writing really is. The best way to offer these samples is through a portfolio website.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio site should have different examples of your writing. Ultimately you should include several different styles of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Basically, whatever type of content you are offering your clients should have examples in your portfolio.
There are a couple of ways that you can come up with this content. The simplest is to write some example content that you can post to your portfolio.
If you want to kill two birds with one stone, write about topics that would be of interest to the people who visit your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Using examples from work you've done for past clients is another possibility for your portfolio site. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you posting it on your website, don't.
Web content like articles and blog posts can simply be posted directly to your portfolio site, giving clients the chance to read it there. But if you're working with longer content like reports or ebooks, it's usually best to offer a PDF download to make it easier for your potential clients to review it.
You can show off your content a little better by creating a nice-looking layout and design. Even if people are mainly interested in your writing, presentation is still part of the deal.
If your samples look a lot nicer than your competition's, which one do you think the customer is more likely to choose? Even if your competitor's content is just as well-written as yours, chances are having a nicer looking design is going to tip the scales in your favor.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio site should have different examples of your writing. Ultimately you should include several different styles of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Basically, whatever type of content you are offering your clients should have examples in your portfolio.
There are a couple of ways that you can come up with this content. The simplest is to write some example content that you can post to your portfolio.
If you want to kill two birds with one stone, write about topics that would be of interest to the people who visit your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Using examples from work you've done for past clients is another possibility for your portfolio site. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you posting it on your website, don't.
Web content like articles and blog posts can simply be posted directly to your portfolio site, giving clients the chance to read it there. But if you're working with longer content like reports or ebooks, it's usually best to offer a PDF download to make it easier for your potential clients to review it.
You can show off your content a little better by creating a nice-looking layout and design. Even if people are mainly interested in your writing, presentation is still part of the deal.
If your samples look a lot nicer than your competition's, which one do you think the customer is more likely to choose? Even if your competitor's content is just as well-written as yours, chances are having a nicer looking design is going to tip the scales in your favor.
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