If you have an email database and you are using email marketing to promote your products and services, one of your most important goals should be to get as many people to open your emails as possible. That's why your message's subject line is so important. The fact is if your readers don't like your subject line, or if it doesn't resonate with him or her, they're not going to open your message. And that means they're not going to click through to your offer, and they're not going to buy from you.
The fact is, your subject line is the most important part of your email message. If it doesn't get your readers' interest, your open rate is going to be terrible. And if that's the case, you're wasting your time using email marketing.
Using subject lines that openly promise your reader a benefit or a desirable result are the secret weapon good copywriters use every day to sell more stuff. And if curiosity and controversy are added into the mix, that's going to increase your open rate even more.
Let's look at an example. Imagine you've used a subject line such as, "Is this the worst movie ever shown to a live audience?". It would probably get people curious so they would at least open your message. And when they do, you could talk about a really bad movie that's somehow related to your niche market, or has something to do with your product or service. You could show how the movie relates to solving a problem your reader has, and then make them an offer based on that.
And you can go even further by promising a result or a big benefit your reader would like to have in your subject line. Then tie it all together in the message so it makes sense. It's also a very good strategy to use storytelling throughout your messages because it keeps your readers engaged and wanting more. If you end each message with a 'cliffhanger' like they do in some of those popular soap operas and series like Lost, you'll have your readers emailing you begging you to tell them what comes next.
Another great idea is to use two different subject lines and split test the results. You are looking for the one converts the best, because in most autoresponders like Aweber, you can resend the same message (with the best subject line) to anybody who didn't click on the original message. By doing that, you'll get even more people to click the link, open and read your message, and take the action you'd like them to take.
And finally, do some spying on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines they use, especially if they use them more than once. You should be able to get on a lot of lists, so you can see how your competitors entice people to open their emails.
The fact is, your subject line is the most important part of your email message. If it doesn't get your readers' interest, your open rate is going to be terrible. And if that's the case, you're wasting your time using email marketing.
Using subject lines that openly promise your reader a benefit or a desirable result are the secret weapon good copywriters use every day to sell more stuff. And if curiosity and controversy are added into the mix, that's going to increase your open rate even more.
Let's look at an example. Imagine you've used a subject line such as, "Is this the worst movie ever shown to a live audience?". It would probably get people curious so they would at least open your message. And when they do, you could talk about a really bad movie that's somehow related to your niche market, or has something to do with your product or service. You could show how the movie relates to solving a problem your reader has, and then make them an offer based on that.
And you can go even further by promising a result or a big benefit your reader would like to have in your subject line. Then tie it all together in the message so it makes sense. It's also a very good strategy to use storytelling throughout your messages because it keeps your readers engaged and wanting more. If you end each message with a 'cliffhanger' like they do in some of those popular soap operas and series like Lost, you'll have your readers emailing you begging you to tell them what comes next.
Another great idea is to use two different subject lines and split test the results. You are looking for the one converts the best, because in most autoresponders like Aweber, you can resend the same message (with the best subject line) to anybody who didn't click on the original message. By doing that, you'll get even more people to click the link, open and read your message, and take the action you'd like them to take.
And finally, do some spying on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines they use, especially if they use them more than once. You should be able to get on a lot of lists, so you can see how your competitors entice people to open their emails.
About the Author:
Check out this affiliate training article for more on using email marketing to make more money. And this blog post will help you out as you build your business as well.
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