Article marketing is a great way to get links and real people to visit your website. You can potentially get hundreds of people reading your articles if you distribute them widely enough, and every time somebody takes your article from a directory and uses it on their website, you get another valuable back link pointing to you.
But that's not to say article marketing is perfect, and it should only be one of the strategies you use to generate traffic to your website. But let's say you take it to heart and start submitting articles to directories, niche blogs and other places online. What do you do if despite all of that work, your website's traffic is still very low. You could be forgiven for wondering if article marketing really does work.
The bottom line is yes, article marketing certainly does work, but you can fall into any number of traps that can make it less effective than it might have been. If you aren't getting the kind of results you feel you should be, answering these questions might help you find a solution:
1 - Is your article written about a topic that is interesting enough for lots of people to read it? Does it help a large number of people, or have you broken the topic down to where there aren't enough people interested in reading about it?
2 - Are your article titles intriguing enough to attract readers and get them to start reading? If they aren't, you should put some more work into your article titles so your audience is more inclined to click through and read what you have to say.
3 - Is your article useful and helpful enough to get people recommending their friends read it too? If your articles are just a bunch of words, there's really no point in putting them out there. Write articles that honestly help people, and you'll succeed with article marketing.
4 - Is your article readable enough to make it easy for people to understand and act on the information you want to share? If you write at a technical level instead of making your articles easy to read, you'll have a lot less people reading them, which means less people will visit your site to learn more about you and what you offer.
These are just some the factors that contribute to low click through rates from the articles you submit. Doing a little editing and re-writing to correct these and any other problems you find can dramatically increase the number of times your article will be read, shared and enjoyed. And the more people who read your article, the more traffic you are going to get back to your website.
But that's not to say article marketing is perfect, and it should only be one of the strategies you use to generate traffic to your website. But let's say you take it to heart and start submitting articles to directories, niche blogs and other places online. What do you do if despite all of that work, your website's traffic is still very low. You could be forgiven for wondering if article marketing really does work.
The bottom line is yes, article marketing certainly does work, but you can fall into any number of traps that can make it less effective than it might have been. If you aren't getting the kind of results you feel you should be, answering these questions might help you find a solution:
1 - Is your article written about a topic that is interesting enough for lots of people to read it? Does it help a large number of people, or have you broken the topic down to where there aren't enough people interested in reading about it?
2 - Are your article titles intriguing enough to attract readers and get them to start reading? If they aren't, you should put some more work into your article titles so your audience is more inclined to click through and read what you have to say.
3 - Is your article useful and helpful enough to get people recommending their friends read it too? If your articles are just a bunch of words, there's really no point in putting them out there. Write articles that honestly help people, and you'll succeed with article marketing.
4 - Is your article readable enough to make it easy for people to understand and act on the information you want to share? If you write at a technical level instead of making your articles easy to read, you'll have a lot less people reading them, which means less people will visit your site to learn more about you and what you offer.
These are just some the factors that contribute to low click through rates from the articles you submit. Doing a little editing and re-writing to correct these and any other problems you find can dramatically increase the number of times your article will be read, shared and enjoyed. And the more people who read your article, the more traffic you are going to get back to your website.
About the Author:
In Accelerate Eben Pagan shares how to put your business on the path to higher growth and profits. You can learn more in this accelerate review.
0 comments:
Post a Comment